MAD Symposium 101

An Illustrated Guide to MAD7

Last week, we announced the return of MAD Symposium on May 25-26, 2025. By the time the tent flaps open on MAD7, it will be seven years since the global hospitality community last gathered together in Copenhagen. Seven years is a long time in this business, and we realize that many of you may not even know what Symposium is. So we’ve asked genius illustrator Sofie Kampmark to help us explain it. Read on for the 101 on MAD Symposium.